Background

Scope of Services and Deliverables

• A new logo in various formats for multiple applications.
• Detailed brand standards and usage guidelines to drive brand consistency when used by all Shaker Library branches and departments.
• All final brand logo files, fonts, and color palettes for use in print and digital formats.
• Integrated imagery and complementary design elements, fonts, and color schemes.
• Design of brand identity template files for business cards, #10 envelope, letterhead, email signatures, presentation decks, graphics for announcements on social media, and an annual report.
• Creative brand ideas for ads, marketing collateral, marketing booths, and signage.
• A proposed rebranding campaign strategy (execution not included in this scope of work).

Proposal Content

Name and background: Include complete name and contact information. If any of the work is subcontracted to another party, please provide the same information for all firms, and indicate who will be the lead firm.

Profile of firm: Provide information about the ownership, size, location of office(s), nature of work performed and years in business. Please highlight any experience you have working with non-profit and/or public organizations to develop a new logo and brand identity. Experience working with public libraries is a plus.

List of personnel who will work on this project, including their education, experience and qualifications.

Proposed approach, workplan, and timeline describing how you will implement the design and development process for this project. Please also include what information, services, and assistance you will require from library staff to enable you to successfully conduct the proposed work.

Portfolio showcasing your recent work with an emphasis on branding or rebranding.

Line-item budget for the stages of development in which you will provide the work described in this RFP. Indicate an hourly rate (if applicable) for subsequent work that may be required or deemed necessary.

References: Offer at least three references from clients who have used your services for branding or rebranding. Briefly describe the scope of your work for these references, the year completed, and a contact name and telephone/email for each one.

Information on additional services: Please indicate if your firm has the capacity to handle web design, as we plan to build a new website following our rebrand.