Request for Proposals – Branding Services

Shaker Heights Public Library is seeking a branding firm to create, test, and launch a new logo and brand identity that represents our mission, vision, and values and our role and work in our community.


Shaker Heights Public Library serves the residents of the Shaker Heights City School District, which includes the City of Shaker Heights and a small portion of Cleveland near Shaker Square, encompassing about 7.5 square miles. Long known for the beauty of its neighborhoods and parklands, Shaker Heights is home to over 32,000 residents of diverse cultural backgrounds. The library system consists of Shaker Main Library, located at 16500 Van Aken Boulevard, and the Bertram Woods Branch Library at 20600 Fayette Road. It has 26,099 active library cardholders.

Scope of Services and Deliverables

The selected brand design agency will redesign Shaker Library’s visual identity and style to give a cohesive, fresh, and timeless look to all Shaker Library materials. The agency should deliver:
  • A new logo in various formats for multiple applications.
  • Detailed brand standards and usage guidelines to drive brand consistency when used by all Shaker Library branches and departments.
  • All final brand logo files, fonts, and color palettes for use in print and digital formats.
  • Integrated imagery and complementary design elements, fonts, and color schemes.
  • Design of brand identity template files for business cards, #10 envelope, letterhead, email signatures, presentation decks, graphics for announcements on social media, and an annual report.
  • Creative brand ideas for ads, marketing collateral, marketing booths, and signage.
  • A proposed rebranding campaign strategy (execution not included in this scope of work).

Proposal Content

Name and background: Include complete name and contact information. If any of the work is subcontracted to another party, please provide the same information for all firms, and indicate who will be the lead firm.

Profile of firm: Provide information about the ownership, size, location of office(s), nature of work performed and years in business. Please highlight any experience you have working with non-profit and/or public organizations to develop a new logo and brand identity. Experience working with public libraries is a plus.

List of personnel who will work on this project, including their education, experience and qualifications.

Proposed approach, workplan, and timeline describing how you will implement the design and development process for this project. Please also include what information, services, and assistance you will require from library staff to enable you to successfully conduct the proposed work.

Portfolio showcasing your recent work with an emphasis on branding or rebranding.

Line-item budget for the stages of development in which you will provide the work described in this RFP. Indicate an hourly rate (if applicable) for subsequent work that may be required or deemed necessary.

References: Offer at least three references from clients who have used your services for branding or rebranding. Briefly describe the scope of your work for these references, the year completed, and a contact name and telephone/email for each one.

Information on additional services: Please indicate if your firm has the capacity to handle web design, as we plan to build a new website following our rebrand.

Proposals must be submitted via email to Lyndsey Brennan, Communications and Marketing Manager, at by 5 p.m. EST on Monday, March 25, 2024.

Selection criteria

  • Proposed approach to rebranding.
  • Experience with branding projects for similar organizations.
  • The capacity of contracted party to perform work in a timely manner.
  • Fee structure and pricing model.
  • Satisfaction of previous clients.
  • Oral interview.


  • Monday, March 25, 2024 at 5 p.m. – Deadline for proposals
  • April 10 – 15, 2024 – Interviews
  • Week of April 25, 2024 – Final selection will be announced; work commences
The firm Shaker Heights Public Library hires will work closely with the Director and Communications and Marketing Manager to develop specific details about the planning process, including the schedule, project completion date, and look and feel of deliverables. Please direct questions regarding your submission to Lyndsey Brennan, Communications and Marketing Manager, via email at